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Hello! I'm Lisa

 

As an adept cultural translator, I am skilled at communicating the vision of the new business landscape by sensing emerging cultural movements and connecting them with social changes and consumer passions.

 

Having grown up in the East with an in-depth knowledge of working in the West, I am in a unique position to understand both worlds. My multicultural background fuels my passion for diverse viewpoints and discovering the why’s of human emotions.

 

My work thrives on pushing the boundaries to innovate on future-driven products and services that ignite global consumer passions. By cross-pollinating creativity and cutting-edge technology, I am passionate about connecting people and brands across cultures, industries and professional disciplines.

 

In making sense of the present to anticipate change in the future, I aim to help global companies gain a competitive edge by crafting the vision of their business more effectively. 

 

With over 20 years of design experience spanning Asia, Europe and USA, my intuition is on point with impeccable insights on the futurescape of automotive, consumer electronics, food technology, robotics, IoT, health and wellness. I am always dedicated to helping companies achieve their business goals with empathy and mindfulness.

Lisa Yong

GLOBAL CULTURALIST

 

Email

hello@lisayong.com

 

LinkedIn

https://www.linkedin.com/in/lisayong

EXPERIENCE
 
2005-Present

Chief Sense-Maker

2005-2015

Features Contributor

2003-2005

Research Director

Y STUDIOS | SAN FRANCISCO

Spearheaded research programs using Culture-Driven Intelligence that informs and communicates the vision and sense-making on our clients’ projects, giving them a competitive edge with culturally appropriate business and design strategies for product and service design development. 

WGSN.COM | LONDON

WGSN.com is a London-based online design intelligence and research service for fashion and lifestyle industries. As features contributor, I was commissioned to write special themed reports for WGSN-Homebuildlife and Opinion USA. I also participated in their annual trend workshops, and provided design research and analysis for their client projects. Selection of WGSN reports at www.ystudios.com/insights-perspective

MOTOROLA ADVANCED CONCEPTS GROUP | BOSTON

Directed research and analysis of emerging global socio-cultural and aesthetic trends, and implemented research insights for the development of breakthrough, integrated solutions that influenced the product planning of Motorola Personal Communication Sector (PCS) portfolio.

1996-2003

Designer and Researcher

PHILIPS DESIGN | GLOBAL

Managed projects and worked on different programs in Europe, Asia and USA, ranging from Interaction Design, Design Research, Industrial Design to Trend Analysis and CMF. Also worked on advance design research into the Future of Living in Asia to create new concept paradigms and new business opportunities for Philips.

EDUCATION
 
1992-1995

University

UNIVERSITY OF NORTHUMBRIA AT NEWCASTLE | UNITED KINGDOM

BA (Hons), Design For Industry

1989-1991

Polytechnic

TEMASEK POLYTECHNIC | SINGAPORE

Diploma, Product Design

1986-1988

Pre-University

CATHOLIC JUNIOR COLLEGE | SINGAPORE

Cambridge General Certificate of Education 'Advanced' Level

1982-1986

Secondary School

CHIJ | SINGAPORE

Cambridge General Certificate of Education 'Ordinary' Level

CLIENTS
 
EXPERTISE
 
FUTURESCOPING

Macro socio-cultural movements drive significant paradigm shifts in cultural behaviors, values and belief systems. Insights on sub-cultural influencers and emerging aspirational needs help identify important change agents that drive new business opportunities and growth categories. An annual mapping of these insights provides an overview of noteworthy cultural phenomena that play a significant role in the way we live, work and play.

COMPARATIVE LANDSCAPE

The ecosystem of socio-cultural influencers affects our relationship with the environment, our sense of identity, and our lifestyle choices. A comprehensive view of the ecosphere enables us to gain new perceptions on the business and cultural landscape of experiences, with regards to market needs and consumer expectations that influence lifestyle choices.

CONSUMER INSIGHTS

Consumer behaviors continually evolve with lifestyle influencers around fundamental differentiators in generation, gender and geographical diversity. Insights can be derived from Needs Interviews with industry experts and consumers for candid opinions on market trends, socio-cultural and economic needs, as well as consumer attitudes that drive new cultural behaviors. New categories of consumers can be defined by visualizing distinctive consumer characteristics and lifestyle needs in Lifestyle Personas within the cultural context of their lifestyle environments. Concept Validation Interviews with target consumers can also be conducted to gain feedback on initial design concepts and provide meaning to how consumers use a product or service.

CMF DESIGN STRATEGY

Holistic synthesis of research, design and CMF* insights into a cohesive methodology that provides vision and guidelines for the development of a robust design language. CMF Design Strategy is fundamental to the Industrial Design process. In order to create product differentiation and increase success rate in a competitive market, it needs to be at the front end of the design development cycle. CMF design guidelines come from Aesthetic Themes and Material Sample Boards that communicate how innovative CMF concepts can be applied and implemented in the development cycle for final production.

 

* CMF – Colors, Materials, Finishes

CULTURAL IMMERSIONS

Bespoke, curated experiences that provide an insider’s guide to experiencing city cultures, lifestyle environments and first hand encounters with key influencers in market-specific industries of interest. These individually crafted excursions enable participants to observe the latest business, cultural and technology trends, as well as gain exposure to unique insights that can stimulate innovative ideas for new business models and opportunities. Cultural Immersions are often combined with Innovation Workshops to translate learnings into an actionable business strategy and new product portfolio for the brand.

INNOVATION WORKSHOP

Discussion platform for sharing research insights that identify opportunity areas, enabling all key stakeholders to align expectations and define together a coherent approach to a viable business and design strategy. Output from the Innovation Workshop aims to inspire new business strategies and innovative ideas that can be developed further into product concepts for prototyping and manufacturing. Cultural Immersions are often combined with Innovation Workshops for a cohesive learning experience across multi-functional teams to engage in stimulating discussions. Learnings are translated into an actionable business strategy and new product portfolio for the brand.

SKILLS
 

Adobe Creative Cloud

Fluent in English, Mandarin

and Cantonese

Microsoft Office

Basic Knowledge of Italian and Dutch

Learning Spanish

Apple iWorks, Google Suite

Basecamp, Paper, Slack

 
CONTACT ME

Lisa Yong

GLOBAL CULTURALIST

 

Email

hello@lisayong.com

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© 2020 LISA YONG